Under Armour, Unless partner on plant-based sportswear collection
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Dive Brief:
Under Armour will release Under Armour X Unless, a collection of regenerative sportswear, during Milan Design Week from April 8 to April 10, the activewear brand announced Monday.
The collection is the first collaboration between Under Armour and Unless, a zero-plastic regenerative fashion brand.
Priced between $30 to $160, the collection features T-shirts, shorts and hoodies in men’s, women’s and unisex styles. The apparel uses plant-based materials and is “designed to decompose rather than pollute,” according to Under Armour Brand President Eric Liedtke
Dive Insight:
The Under Armour X Unless collection is meant to reimagine the future of product creation, “with an innovative commitment that honors both athletes and the planet,” Liedtke said in a statement.